Barclays Africa has changed its name to ABSA Group effective today, July 11 2018.
Speaking at the official name change and rebranding ceremony, the CEO of ABSA, Maria Ramos said the move demonstrates the bank’s new purpose and strategic direction which is geared at growing in Africa.
The rollout of the new ABSA brand design in South Africa will be completed in 2019 while those in other countries across Africa will be completed by mid-2020.
The name and brand change follow Barclays Bank PLC’s decision to reduce majority shareholding in the Barclays Africa Group.
The name change and rebranding will not affect or interrupt the bank’s business in Ghana and Africa as a whole.
All branches of Barclays Africa in countries such as Ghana, will continue to do business as Barclays until all internal regulatory processes are completed.