Edward Nana Poku Osei, popularly known as Da’ Hammer of the Last Two fame, a renowned sound engineer has endorsed the candidature of Dr Mahamadu Bawumia, the Vice President of Ghana, and has expressed his support for the vice president’s initiative to digitize the music industry.
He said, the digitization of the industry will not only benefit artists but also promote Ghanaian music globally and with the support of influential figures like Dr Mahamadu Bawumia and the efforts of the government, the music industry in Ghana is set to reach new heights and make a significant impact on the country’s economy.
In an interview on Peace Fm, Mr Hammer spoke about the vice president’s vision to digitize the music industry in Ghana. He stated that this initiative is long overdue and will bring a positive change to the music scene in the country.
He explained that as someone who has been in the industry for many years, he understands the challenges faced by musicians and producers in Ghana and he believes that the digitalization of the music industry will provide numerous opportunities for artists and help them reach a wider audience.
According to him, one of the major benefits of digitizing the music industry is the enhancement of local streaming sites. Mr Hammer pointed out that most local users in Ghana do not have credit cards to access international streaming platforms therefore limiting their ability to stream music and support local artists.
He said, with the introduction of local streaming sites that allow users to make payments through their mobile money, more people will have access to Ghanaian music this, in turn, will lead to more exposure and recognition for local artists.
Da’ Hammer commended the Vice President’s vision to provide tax incentives for the local music industry since it will have a significant impact on the growth of the industry which currently, many musicians struggle to make a living from their craft due to the high taxes imposed on their earnings.
Edward Osei indicated that, with the tax incentives, artists will have more financial stability, and this will, in turn, translate into better quality music and the increased patronage of Ghanaian music will also contribute to the country’s economy and promote the culture and values of Ghana to the rest of the world.
Dr Mahamadu Bawumia, in his speech outlining his vision for Ghanaians, emphasized the importance of the music industry in Ghana and its potential to contribute to the country’s development.
He acknowledged the role of music in promoting Ghana’s cultural heritage and bringing people together, the vice president also recognized the challenges faced by the music industry and his commitment to addressing them through the digitization initiative and tax incentives.
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