Flow Delly: Our Music Industry Needs Support 

Flow Delly, the seasoned music manager behind award-winning rapper Medikal, has called for increased investment and structured support to help Ghana’s music industry thrive.

He passionately addressed the challenges plaguing the sector, highlighting the urgent need for financial backing, better royalty systems, and greater global recognition for Ghanaian artists.

Flow Delly emphasized that many talented musicians struggle due to a lack of adequate support. “We all know there are so many talented artists out there who need help. It’s heartbreaking to see artists with great potential struggle,” he said.

He stressed that the primary issue facing the industry is the lack of investors willing to provide the necessary funds and resources.

“Our music industry needs investors, people who will put in money and resources so that the industry can grow,” he added.

Drawing from his personal experience managing Medikal, Flow Delly revealed that working with the artist has given him firsthand insight into the obstacles artists face.

“Working with Medikal gave me direct exposure to some of the industry’s major challenges,” he explained.

He further noted that the support needed extends beyond financial aid, urging the implementation of structural improvements and a more efficient royalty system.

“From financial investments to structural improvements and a well-organized logging and royalty system, we need frameworks that ensure artists are fairly compensated for their creative works,” Flow Delly emphasized.

He also called on both the government and private institutions to take the entertainment sector more seriously, recognizing its potential to drive tourism and economic growth.

“Entertainment promotes tourism, and the government, as well as private organizations, should pay attention to our industry,” he said.

Concerning international recognition, Flow Delly expressed disappointment at the lack of support Ghanaian artists receive abroad. “Our artistes do not get the support they deserve—not even a quarter of it,” he revealed.

“When these issues are properly addressed, the industry will flourish for the benefit of all stakeholders,” he concluded.