Why George Andah is NPP’s best bet to head its Communication Directorate

As the New Patriotic Party (NPP) seeks to revitalize its communication machinery in readiness to “break the 8” come 2024, it would need a much experienced communication juggernaut to lead it and out of the several names that have been speculated to take over from Yaw Buaben Asamoah, Nenyi Goerge Andah stands tall.

Here are some reasons why he would do a good job:

George Andah has the experience in turning things around through strategic communication. Having worked with national and international brands as a Marketing and Communication strategist, Mr. Andah is not new to repositioning brands and helping them achieve their goals. His time at Guinness bear adequate testament to how through his Communication and Marketing genius, he repositioned that brand.

George Andah is exceedingly hardworking – taskmaster onto himself and others until the task is accomplished. One work ethic that no one misses about George Andah is his hard work. Mr Andah never relents until the work done and done well. He does just get others to work hard but works double of that himself.  Little wonder that he has chalked some much success in both his corporate and political life notwithstanding the challenges.

George Andah is a breath of fresh air in NPP Communication. At this critical time of the NPP’s existence, a relatively controversy-free person life George Andah will do a lot of good for the party. His soft-spoken, non-confrontational but effective oratory skills will come in handy for the NPP’s quest to win hearts and minds towards victory in 2024.

George Andah has the clout to mend cracks within the NPP for victory in 2024. After the recent National Conference of the party that brought in its new executives, it is obvious that some cracks will have to be mended so as to bring everyone on board for the sake of the party. George Andah’s  non-factionalist posture will be good for the party unity. As head of the Communication Machinery, his relative neutrality is critical to the party’s success.

George Andah’s appeal to both the middle class and the masses will also be useful in the NPP’s overall Communication Machinery.