GEPA to Launch Market Hub for Exporters
The Ghana Export Promotion Authority (GEPA) is set to launch an online market hub to showcase made in Ghana products.
The new online portal when operational would give exporters running information, competitor analysis of the products and information on how to link with potential buyers outside the country.
The Deputy Chief Executive Officer of GEPA, Mr. Eric Amoako Twum who dropped the hint at the 77th National Exporters Forum in Accra disclosed that the portal would also have a profile of all our exporters.”
He explained that the market hub will be created to showcase exporters to the international market.
According to him, exporters who are not registered with GEPA will not have their product showcased on the hub.
“But if you are registered with GEPA, we will profile your company, the product and services that you provide and if you have pictures we will put it there as well.”
Rebranding
The forum also coincided with the launch of a new GEPA logo.
According to Mr. Eric Amoako Twum, the new logo which is an ‘Adinkra’ symbol, signifies interdependence, cooperation and helping one another.
He further stated that the rebranding exercise is not just to create a new logo or new look, but to create a new compelling positive image of GEPA, and to properly position and provide the needed support to their exporters.
“Our primary responsibility is to facilitate export and make them competitive and also ensure we have economic transformation agenda.” he said.
The rebranding exercise is expected to play a central role in the export value chain in GEPA from identifying products and development through information disseminating, capacity building and also consolidating export market for export products from Ghana.
The Deputy Minister for Trade and Industry, Carlos Ahenkora, on his part said his Ministry would collaborate with the Ghana Export Promotion Authority to see to the creation of the portal.
“We want to create a situation where people will sit in America, go onto our portal, buy and we will send the products to them there. I can imagine the amount of money this kind of exercise is going to produce”, he said.
He further assured exporters from the handicraft sector not to be despaired stressing that the government would create a craft market in certain selected villages up North and will ensure they make the markets sustainable.
Source: Emmanuel Yeboah Britwum/ thePublisher
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