CEO of Kofas Media, Kofi Asamoah has stated that the Ghana Movie Awards failed because proper planning did not go into the organization of the awards for 2018.
Kofi Asamoah made this statement in a phone interview with Sammy Flex on Zylofon FM’s Showbiz Agenda.
He said “Ghana Movie Awards failed by all standards humanly possible. …It failed in organisation, it failed in preparation, it failed in making people see it as a valuable and reputable award.”
The award winning film maker further elaborated that one of the key issues that led to the failure had to do with funding. According to him, the underlying reason for almost all the occurrences was lack of funds.
He also added that there was a level of individualism, as industry players did not team up with Fred Nuamah, organiser of the event. Kofi also added that wasn’t well planned and that also contributed to it’s failure.
Kofi Asamoah explained that the issue of bad planning was due to the fact that the organizers lacked funds to organise the event successfully.
He touched on the fact that sponsors didn’t come on board to help make the event a success and as such, the organisers used their funds to organise the 2018 edition of the awards scheme, an issue he labelled as troubling.
Kofi Asamoah recounted that the turn out for the event was low. Ghana Movie Awards recorded the lowest numbers in 2018. Red carpet began after 11pm and the main event opened at 12:52am.
He further called on industry players to team up to make Ghana Movie Awards a successful and reputable scheme.