MTN Ghana deepens Digital Investment

The Chief Executive Officer of MTN Ghana, Selorm Adadevoh, has reiterated MTN’s commitment to deepening digital and financial inclusion as part of its Ambition 2025 strategic vision.

Mr. Adadevoh disclosed during the MTN’s 2022 Media and Stakeholder Forum held on Monday June 20, 2022 that “the company was on track to invest 1 Billion dollars in digital infrastructure by 2025”.

The CEO of MTN Ghana said the core of MTN’s strategy is to leverage technology to build and enrich lives in all of its markets across Africa.

“MTN is positioned to lead digital solutions for Africa’s progress. At the heart, our ambition is driving digital and financial inclusion to enhance the quality of life of Ghanaians” he said.

Mr. Adadevoh also mentioned that the business was promoting mobile advertising and Ayoba which, till date, has over 10 million users in Africa with 20% of users from Ghana, is the best platform to drive this agenda of the company.

He revealed that Ayoba currently has 15 micro-Apps with majority built by local developers which forms part of the company’s deliberate efforts aimed at boosting local content.

Speaking on Ambition 2025, the CEO pointed out that Ambition 2025 was launched last year to drive digitization of the company.

He explained that the Ambition seeks to enable the entire ecosystem in which the company operates and not just looking at MTN as a digital operator. According to him, this is the direction the company is going in the medium-term.

Improving Customer Experience

The CEO also assured customers that MTN remains committed to improving customer experience and bringing services closer to the doorsteps of every single consumer, irrespective of age, economic status or geographical location.

Consequently, he said, MTN had established 306 touchpoints across the country in collaboration with local partners within communities through the Lite Retail Scheme. He assured the media and all its stakeholders that the scheme will continue to roll out more touchpoints across the length and breadth of the country in the coming months.

The MTN Media and Stakeholder Forum is an annual event held by the company to engage key stakeholders on the operations of the company. The theme for this year’s forum was ‘Building platforms to deliver a Brighter future for Ghana and beyond’.

Various stakeholders and partners including representatives from government agencies, Telecoms Chamber and the media commended MTN for consistently fostering strong relations with its stakeholder community and making them a part of the MTN brand.

MTN Ghana is the market leader in the mobile telecommunications industry in Ghana, offering subscribers a range of exciting options under Pay As You Go, Pay Monthly and Mobile Financial Services. The company is part of the MTN Group which is a leading emerging market leader with a clear vision to lead the delivery of a bold new digital world to its customers.

As a Group, MTN is inspired by its belief that everyone deserves the benefits of a modern connected life. Scancom PLC is listed on the Ghana Stock Exchange and its strategy is Ambition 2025: Leading digital solutions for Africa’s progress.