Mobile Telecommunications Network (MTN) Ghana, has launched its 7th season of Hit maker reality show.
The popular reality TV show is aimed at giving authentic, talented and potential singers and rappers a platform to build upon themselves and be ready for the music industry.
The show since its inception in 2012, offers the platform for talented and potential singers and rappers to improve upon their skills and showcase their talents to the world.
Speaking at the launch, the Acting Chief Marketing Officer of MTN, Mr. Guido Sopimeh, noted that the MTN Hitmaker has remained their proprietary event through which they identify, nurture and economically empower talented young Ghanaians who desire a career in the music industry.
“As we launch Hitmaker season 7, I will reiterate MTN’s commitment to its vision and mission “to lead the delivery of bold new digital world to our customers” and also “make their lives whole lot brighter” with innovative services,” he emphasized.
He called on all interested participants to visit the Google Play store, to download the MTN App to register and upload their songs.
The registration would be opened for a period of 3 weeks during which applicants will be reviewed by renowned Beat Makers who will shortlist weekly winners for the semi-final stage of the competition,” he explained.
As part of the hit maker season 7, according to the CEO, successful applicants who make it to the semi-final would be taken through steps to help improve their skill and prepare them for the market.
“As part of the process, we are going to keep them at a boot camp where they will be groomed by a technical team made up of voice Coaches, Choreographers, Music Director, Image Stylist and many more,” he stated.
At the boot camp, he said the Network will unveil the 12 finalists who will compete for the ultimate prize of GH¢ 100,000 recording deal.
The unveiling event, according to him, will kick start the 13 week reality TV show where qualified applicants will get the opportunity to showcase their talent to the world.
“MTN will offer contestants access to digital tools to promote themselves by using MTN platforms on social media and other digital channels. This is to help inculcate the use of digital marketing in our young musicians since that is where the world is moving towards,” he stressed.
He therefore urged persons in the creative arts industry to take advantage of the digital platforms created MTN to promote their works.
By: Sally Gonyo