Piesie Esther: I saw social media as ‘maame water’ avenue

Multiple award-winning Ghanaian gospel artist Piesie Esther has reflected on her evolving views regarding social media and its significant role in enhancing her ministry.

Once hesitant about the influence of these platforms, particularly associating social media with “Maame Water”—a term in Ghanaian culture often linked to negative implications—she has now embraced them as vital tools for her spiritual mission.

In an interview on Adom TV’s Showtym, hosted by Sally Mann, Piesie Esther candidly shared her changed perspective.

“When you take a look at things now, things have changed. Things are not the same as they used to be. Initially, I thought social media was for ‘Maame Water,’ but I later realised it’s a good platform that has become a part of us as humans and can actually support my ministry,” she explained.

Her insights reflect a broader understanding of the importance of adapting to modern technology in order to extend her reach and positively impact her audience.

Today, Piesie Esther actively engages with her followers on social media platforms like Instagram and Facebook, using these channels to spread positivity and inspiration through her music.

Her willingness to embrace digital platforms demonstrates her commitment to using her voice not only to entertain but also to uplift and encourage her community. By sharing her journey and insights, she aims to inspire others while fostering a supportive environment among her followers.

The evolution of Piesie Esther’s views highlights a growing trend among artists, particularly in the gospel genre, who recognize the potential of social media to amplify their messages and broaden their influence.

As a tool for connection, social media enables artists to interact with their fans directly, allowing for a more personal relationship that can enhance their ministry. This shift acknowledges that, despite any initial reservations, social media can serve as a powerful ally in reaching out to souls and spreading the gospel message.

In today’s digital landscape, social media has become essential for artists across all genres, facilitating direct connections with fans and providing a platform to share creative content

For gospel artists like Piesie Esther, these platforms allow them to promote their new projects and showcase their talents to a wider audience. By leveraging social media, they can build their brand, engage with their audiences, and receive instant feedback, which is invaluable in an industry that thrives on community support.

The impact of social media on an artist’s career is profound. Direct engagement helps cultivate loyal fanbases while also extending the artist’s reach beyond geographical boundaries. Artists can share their stories, beliefs, and experiences, creating a sense of community among their followers.

This not only strengthens their brand but also fosters an environment where their music can inspire and uplift others.