Safare tissue hits market with Delay & John Kuma …wipes clean, lasts longer

A high quality international-standard tissue paper manufactured in Ghana, Safari Tissues, has become the talk of town and consumer favourite barely two days after it hit the market.

Its soothing texture, classic packaging, broad variety of products and competitive price is what has raised eyebrows and excited consumers.

On Monday, Seabeige Ghana Limited, a Ghanaian owned private company, manufactures of Safare Tissues officially launched the product and also unveiled its brand ambassador in the person of award winning and popular radio and television icon, Delores Frimpong Manso mostly known as Delay.

John Kuma

Deputy Finance Minister, Dr. John Kumah, speaking at the launch,   called on businesses in Ghana to incorporate proper Corporate Governance Institutions in their businesses in order to build their business beyond the first and second generations.

He noted that over the years, Ghanaian owned companies do not move beyond the first generation of owners and that does not augur well for a country seeking to be entrepreneurial and self-reliant.

“There should be better Corporate Governance Institutions in place. I want to encourage Seabeige, if you want us to meet after 50 years when our Chairman General will be an old man, I want to attend your 50th anniversary with everybody here testifying because by that time you’ll be a global product. If you can have that picture, then you begin to set a certain culture right in this business for it to grow beyond us.

“I want to encourage you, let’s get the Corporate Governance Institutions right from the word go. It should not be said that right after the original owners passed, the company also passed. This is a major problem of many Ghanaian businesses in our country. Let’s begin to understand how to grow businesses beyond our lifetime and beyond our first and second generation and when we do that, we will be answering the question of job creation”, John Kuma added.

Eric Amofa

On his part, Managing Director for Seabeige Ghana Limited, Eric Amofa who are producers of Safare Tissues indicated that the product has come to stay and to legally compete on the market.

He said “our vision is to ensure Safare Tissue becomes a household name, easy-to-find and the number one choice for all tissue related needs for every home in Ghana”.

Eric Amofa said eventhough Seabeige has the capacity to produce products to suit demands in Ghana, they will continue to improve in order to meet all demands.

“The current capacity of Seabeige Ghana Limited can supply all of Ghana and we will continue on to make further improvement in our capacity to meet the growing market demands,” he said.

Delay

The product’s Ambassador, Delay, said she agreed to join Seabeige Ghana Limited as Ambassador for Safare Tissues because she wanted to chat a new path and believes a wholly Ghanaian owned company produces the product here in Ghana.

She indicated that “Safare is born to succeed and I’m very happy to be part of this success story. I cannot wait to say in the future that I can relax and say they started with me and they will stay with me. All I know is that I don’t touch something which will fail. That’s not it, there can’t be failure and Delay in the same place.

“If there is one thing I can say, it is the fact that I’ve the Midas Touch and everything I touch it turns to gold. I can give you endless examples, the Delay show is fifteen years old and it feels like a day old. It’s moving from Grace to Grace,” she said.

About Safare Products

Safare Tissue are a wide range of quality, soft and highly absorbent virgin tissue products made from the finest and yet most hygienic tissue materials. The amazing quality and beautifully packaged SAFARE products represent the new experience in the world of tissues on the Ghanaian market.

Safare products include Toilet Rolls, Paper Towels, Table Napkins, Facial Box Tissue, Pocket Tissue and other related products will be introduced unto the market in 2023.