Rapper Sarkodie has said, he has grown to understand, accept and appreciate the abusive nature of his colleague musician Charles Nii Armah Mensah popularly known as Shatta Wale as a normal phenomenon and part of his brand.
To him, he was previously worried about certain utterances of Shatta Wale but he has learn to accept him for who he is and about how he conduct himself and his personal attacks directed at him in time past.
“Shatta Wale will never change. He can’t change. He’s abusive, that’s how he is and I have accepted him for who he is. Everyone has a way of letting out his emotions and that is his way. Let us all learn to take him like that. He can’t change” he said in an interview in Kumasi.
The ‘lucky’ hit maker who is in the region for media rounds ahead of his ‘No Pressure’ album release on July 30, 2021 further urged artistes to work hard to build their careers if they hope to stay longer in the music industry.
According to him, the easiest way to set foot in the industry is to have a hit song but the harder part sets in when it comes to maintaining relevance.
“You can have the hits but it secures nothing, you have to build it from ground up then you can have a solid fanbase… you have to do it little by little… I had to do lots of travelling when I was up-and-coming. Because of passion, I was doing the crowdsourcing and by the time I was on TV they felt like they were part of it.”
He added that, despite his popularity, he critiques himself, his works, how others will see him and how they will also receive his works.
“The easiest way is the hardest way. You can have a hit but you need to maintain. Just having hits doesn’t secure you being in the game for long…you need to know your power and hammer on it”.
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