State PRO’s urged to strengthen relationship with stakeholders

The Acting Chief Information Officer of the Information Services Department (ISD), Mr. David Owusu-Amoah has called on all Government Public Relations practitioners to ensure a healthy relationship between their various MMDA’s and stakeholders.

This he said would inure to their benefit as it has the tendency of giving them the desired results of work as Public Relations practitioners and also help to establish strong working relations needed for the growth of their individual institutions.

He made the call during the commencement of this year’s monitoring and evaluation of government PRO’s on Monday, October 3, 2022, at the Department’s head office in Accra.

According to Mr. Owusu Amoah, there is the need for bridge building in all public relations activities especially with stakeholders which he explained is fundamentally right if they want to achieve measurable outcomes.

He further urged all practitioners to desist from looking at the various obstacles impeding their work and strive to make a change regardless of the myriad of constrains encountered on their day to day service to the nation in ensuring that the citizenry and their stakeholders are updated on projects, programs and activities of the Institutions.

The Head of the Public Relations Coordinating Division (PRCD) of the Information Services Department Mrs. Ethel Codjoe- Amissah in an interview explained that the monitoring and evaluation of state Public Relations practitioners over the years has evolved from field visits to a combination of survey methods adding that  this year, PRCD is introducing a panel to assess the performance of PROs at the Head Office where PROs will do a presentation on their performance during the period under review This she said would be followed immediately with the field visits.

In her opinion, the exercise has helped the Department to   identify training gaps, identify candidates for awards and increase productivity and professionalism.

The panel undertaking the exercise include: Mr. David Owusu-Amoah, Acting Director Information Services Department, Mrs. Ethel Codjoe- Amissah, Head of Public Relations Coordinating Division (PRCD), Dr. Winnifred Nafisa Mahama, Head of Access to Information Division (ATID)and others.